Competitive:The professional advisor prepares the competition brief and may request the help of others to assist with various sections.
Tender:The production company might find out someone is looking for a video. They put together a brief with a proposal and a budget and send it to the potential client. The client would look at all the different tenders they receive and choose the one they prefer.
Informal:More of a verbal agreement between parties with nothing official or in writing, less formal so to speak
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