1. Interpreting the brief

• When you are interpreting a brief that you are given, you as the producer must correctly work out what you need to do to meet the needs of the brief.
• Once given a brief, you must complete something to satisfy the client, to establish and clarify the user or client for the proposed product in order to inform the design decisions.
• As the producer, you must find and evaluate information related to the brief

2. Developing & refining the design concept

• Develop the initial ideas, brainstorm multiple ideas
• Refine the ideas so that they meet the parameters of the brief
• Refine these ideas so that they meet the final requirements of the brief

3. Liasing with the client

• Agree on the communication process (how often you meet to discuss)
• Present concepts for work at appropriate stages during the design process, as required
• Pro-actively seek and act on feedback from the client
• Agree on concept for work that complies with the brief

4. Planning the production of the work

• Identify all components required to produce the work
• Assess technical requirements given associated with the production using any guidelines
• Identify and consult with any support services required
• Document the workflow consistency within the concept of the brief

5. Completing the production of the work

• Collect and/or organise required components for work
• Produce and/or monitor the production of work ensuring that all parametres of the brief are met
• Accurately document the work progress in a format appropriately to the nature of the design and requirements to the brief

6. Specifications

• The scope of the work
• The medium required
• It's size
• It's cost
• Target audience
• Time frames
• Quantities
• Siting

7. Constraints

• Cost
• Distribution
• Number of items
• Time frames
• Budget

8. Pertinent information

• Industry standards
• Design standards
• Material characteristics
• Style considerations
• Legal, contractual, ethical and copyright consierations
• Health & Safety
• New technology
• Current trends

9. Formats for concept submission

• DVD/CD/VHS
• Book/Magazine
• Storyboard
• Size ratios
• Scripts

10. Formats for documentation of workflow

• Treatment
• Storyboard
• Script
• Amendments
• Filming schedule
• Shot list
• Take list
• Cast list
• Crew list
• Location list
• Editing log
• Budget
• Risk assessment
• Continuity documentation

11. Agreeing on concept may involve...

• Negotiation
• Formal contract for work
• Disscussion with client
• Viewing of rushes
• Costs
• Multiple presentations