1. Interpreting the brief
- When you are interpreting a brief that you are given, you as the producer must correctly work out what you need to do to meet the needs of the brief.
- Once given a brief, you must complete something to satisfy the client, to establish and clarify the user or client for the proposed product in order to inform the design decisions.
- As the producer, you must find and evaluate information related to the brief
2. Developing & refining the design concept
- Develop the initial ideas, brainstorm multiple ideas
- Refine the ideas so that they meet the parameters of the brief
- Refine these ideas so that they meet the final requirements of the brief
3. Liasing with the client
- Agree on the communication process (how often you meet to discuss)
- Present concepts for work at appropriate stages during the design process, as required
- Pro-actively seek and act on feedback from the client
- Agree on concept for work that complies with the brief
4. Planning the production of the work
- Identify all components required to produce the work
- Assess technical requirements given associated with the production using any guidelines
- Identify and consult with any support services required
- Document the workflow consistency within the concept of the brief
5. Completing the production of the work
- Collect and/or organise required components for work
- Produce and/or monitor the production of work ensuring that all parametres of the brief are met
- Accurately document the work progress in a format appropriately to the nature of the design and requirements to the brief
6. Specifications
- The scope of the work
- The medium required
- It's size
- It's cost
- Target audience
- Time frames
- Quantities
- Siting
7. Constraints
- Cost
- Distribution
- Number of items
- Time frames
- Budget
8. Pertinent information
- Industry standards
- Design standards
- Material characteristics
- Style considerations
- Legal, contractual, ethical and copyright consierations
- Health & Safety
- New technology
- Current trends
9. Formats for concept submission
- DVD/CD/VHS
- Book/Magazine
- Storyboard
- Size ratios
- Scripts
10. Formats for documentation of workflow
- Treatment
- Storyboard
- Script
- Amendments
- Filming schedule
- Shot list
- Take list
- Cast list
- Crew list
- Location list
- Editing log
- Budget
- Risk assessment
- Continuity documentation
11. Agreeing on concept may involve...
- Negotiation
- Formal contract for work
- Disscussion with client
- Viewing of rushes
- Costs
- Multiple presentations
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