Monday 30 January 2012

With reference to examples explain the differences between a contractual brief and a competition brief?
 -A competition brief is generally open ended and allows the recipient to interpret it accordingly and is heavily reliant on the recipients’ interpretation in which they aim to produce a superior product or artefact to their competitors attempting to achieve the goal of having the concept enveloped by their clientele. An example of this would be the Sundance film festival where Judges will assess each entry against the following three criteria —
(a) An excellent creative idea
(b) Excellent craft and technical execution
(c) On Brief
And the winner has their film premiered at Sundance London 2012, which is held at The O2, Greenwich
A contractual brief is an agreement between two parties with specific terms of arrangement which must be completed in order for the contract to be fulfilled if not the product or artefact produced is rejected and the contract void. An example of this would be our brief for Unit 27 factual programming in which we are required to produce a nine minute documentary conforming strictly to the codes and convention of the standard documentary as well as the heavy pre-production documentation that is entailed in the professional business.

With reference to a current brief, give an explanation of your roll in a group project you have been working on?
-With reference again to the brief given for unit 27 factual programming I have been placed in the roll of director/producer responsible for organising and setting locations and shots in which to film in order to produce the best possible product, the position also entails that I oversee and review all other resources and pre-production documentation related to the on-going project work such as storyboards, materials list, risk assessments call time and crew sheets etc.

What are your duties? What professional qualities do you need to fulfil the brief?
-(duties listed above repeat if necessary) essential qualities for fulfilling the brief are impeccable team work & building skills as well as leadership and coordination skills when required to enable the team to be as effective and efficient as possible.

With reference to a specific example, explain your interaction with the client and what changes or further understanding occurred? Referring once again to Unit 27 for factual programming we maintained almost constant interaction with the client consistently holding secessions to update them on what stage of the process we were at as well as making any adaptations or alterations to see that the product produced best suited the needs and specifications required.


With reference specific examples, explain what new skills you developed during the undertaking of a brief? Impeccable team work & building skills as well as leadership and coordination skills when required to enable the team to be as effective and efficient as possible. Furthermore I have advanced my camera and editing to an improved standard but still leaves much to be desired.


With reference to an example, explain the opportunities and constraints you encountered with a brief and how you responded to them? The primary constraints when working with any of our given briefs over the past five months are budget and time in equal measure, our lack of budget means many locations and preferable pieces of equipment were and remain unattainable, the time factor means we have generally a short period of time in which to plan film and edit furthermore these activities must be scheduled in order to accommodate the optimum working times for our production team and our subjects/volunteers.

Tuesday 24 January 2012

With reference to examples explain the differences between a contractual brief and a competition brief?
 -A competition brief is generally open ended and allows the recipient to interpret it accordingly and is heavily reliant on the recipients’ interpretation in which they aim to produce a superior product or artefact to their competitors attempting to achieve the goal of having the concept enveloped by their clientele. An example of this would be the Sundance film festival where Judges will assess each entry against the following three criteria —
(a) An excellent creative idea
(b) Excellent craft and technical execution
(c) On Brief
And the winner has their film premiered at Sundance London 2012, which is held at The O2, Greenwich
A contractual brief is an agreement between two parties with specific terms of arrangement which must be completed in order for the contract to be fulfilled if not the product or artefact produced is rejected and the contract void. An example of this would be our brief for Unit 27 factual programming in which we are required to produce a nine minute documentary conforming strictly to the codes and convention of the standard documentary as well as the heavy pre-production documentation that is entailed in the professional business.

With reference to a current brief, give an explanation of your roll in a group project you have been working on?
-With reference again to the brief given for unit 27 factual programming I have been placed in the roll of director/producer responsible for organising and setting locations and shots in which to film in order to produce the best possible product, the position also entails that I oversee and review all other resources and pre-production documentation related to the on-going project work such as storyboards, materials list, risk assessments call time and crew sheets etc.

What are your duties? What professional qualities do you need to fulfil the brief?
-(duties listed above repeat if necessary) essential qualities for fulfilling the brief are impeccable team work & building skills as well as leadership and coordination skills when required to enable the team to be as effective and efficient as possible.

With reference to a specific example, explain your interaction with the client and what changes or further understanding occurred?


With reference specific examples, explain what new skills you developed during the undertaking of a brief?

With reference to an example, explain the opportunities and constraints you encountered with a brief and how you responded to them?

Tuesday 17 January 2012

Competitive Brief

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SUNDANCE LONDON
FILM AND MUSIC FESTIVAL 2012

SHORT FILM
COMPETITION BRIEF
Event Background
Robert Redford, the non-profit Sundance Institute and AEG Europe have joined forces to present Sundance London
(SDL), a four-day multi-disciplinary arts festival that will include film screenings, live music performances, discussions,
panels and other public cultural programming to be held 26th – 29th April, 2012 at The O2. The Festival will take
place in London at Greenwich Peninsula for the first time in its history.
The Short Film Competition
As part of Sundance London, and in partnership with Greenwich Council and Ravensbourne, we are launching a short
film competition with the winning entry being shown as part of the Sundance London film programme. To celebrate
the competition and festival links to Greenwich, the place where time began and the home of Greenwich Meantime,
the competition theme will focus on the concept of ‘time’.
The Brief
The film challenge is to produce a three to five minute short film around the theme of ‘Story of Our Time’
Entrants can interpret ‘Story of Our Time’ in any way they choose and films can be in documentary, animation, live
action, comedy, drama or any other preferred format or genre.
The only mandatory requirements are that you:
• Produce a film that is entirely original in content
• Is between three and five minutes long (including credits)
• Abide by all the rules set out in the terms and conditions regarding areas such as rights, clearances and
defamatory or illegal content.
Deadlines
The Sundance London Short Film Competition 2012 will be launched on Wednesday, 14 December 2011.
The deadline for submitting entries will be 5pm on Thursday, 28 February 2012.
Judging
Greenwich Council will convene a panel of respected judges to select a shortlist of 25 nominated films to be
considered for the final prize. A further panel will be selected by the Sundance Institute to judge the shortlisted
finalists.
Judges will assess each entry against the following three criteria —
(a) An excellent creative idea
(b) Excellent craft and technical execution
(c) On Brief
The winner will have their film premiered at Sundance London 2012, which will be held at The O2, Greenwich
Peninsula, London in April 2012.
For more information on The Sundance London 2012 Short Film Competition please refer to the competition Terms &visit the website.
The Sundance London Short Film Competition is powered by Greenwich Council.
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This is an example of a competitive brief used to appeal to a mass market drawing in  several competitors all striving to achieve the goal of producing the winning entry conforming closely if not perfectly to the brief given.

Negotiated brief

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negotiated brief
Victoria Kate Cichocki

Section 1

Brief Title- Alice in wonderland animation

In this project I will work towards producing a stop motion animation based on a paragraph from the book Alice's adventures in wonderland, This will include making models and scenery, drawing concepts and storyboards and animating.
The final animation will be of a length no shorter than 30 seconds.

This project relates to my work and ideas because I have studied a chapter from the book Alice's adventures in wonderland in a previous project and was able to understand the text so that I could make an accurate representation of it, I have also experimented with digital storytelling in a stop motion animation project, and came up with concepts for 3D models of scenes and characters.
This use of 3D relates to the course I will be studying at university as it involves the design and creation of 3D characters and environments from concepts and will help me gain a better understand in 3D modelling, increasing my understanding of the subject and also helping me to extend my creative ability and experience in 3D modelling by learning from the mistakes I made last time to ensure that the standard of my 3D modelling increases. I will put emphasis on trying to make the 3D models reflect their description in the book because I think this is important to show my ability to design characters based on somebody else's ideas.


Section2

My main influence for this project is 3D sculpture, particularly 3D characters and scenery. The 3D part of this project has inspired me to conduct research into the design of 3D models as a starting point to this project. This will include the methods of building of armatures, how to build the models so that they will move correctly. This is relevant to my project because this research will help with my understanding of the correct procedures and techniques involved in the making of 3D models. I will find examples of 3D models from current and past animations to help me develop my ideas.
I will also research into representations of the characters and scenes from the book and look to the text in the book to see if they have been created as they where described in the book.

I will get my research from the following sources;

Books and magazines

The complete animation guide
Get started in animation
The fundamentals of animation
The Animators survival kit
Imagine Magazine
Alice’s adventures in wonderland

Websites

Aardman website
West midlands animation forum
Hot animation studios


Films and television programs

Aardman animations

Wallace and Gromit
Chicken run


Tim Burton animations

The nightmare before Christmas
Coralline
The corpse bride
James and the giant peach

Hot animation
Bob the builder
Luna Jim
Fireman Sam


Section 3

I will research different methods of creating models for stop motion animation and I will experiment before I make a decision about what to use. Plan to make models using modelling clay (plasticine) to develop my 3D character models. This will include using modelling tools. I also plan to use the correct lighting .I will use my research along with the chosen media to influence experiments to help me develop the best methods of creating the models.
I plan to plan my animation with storyboards , sound effects and lip sync that will lead to producing an animatic in adobe premiere pro I will then use dope sheets to plan my animation. I will use an appropriate program such as monkey jam or make AVI to put my final animation together.

Time-scale

Week 1: Mon start research

Week 2: Mon have research finished

Week 3: Tues start development

Week 4: Mon Scripts, record voice and sounds, make storyboards and animatic, fill in dope sheets

Week 5: Make models and set

Week 6: Mon start animating

Week 7: Put animation together in program,

Week 8: Evaluate project.


Section 4

I will make notes throughout my project and my method of recording the critical response to my ideas will be to record my progress with the project on my blog so I can go back to it later to help evaluate the project. I will also make a questionnaire for people to fill after they have viewed my animation to help me critically review my work to determine its success.
I will also evaluate and compare my work against my original plans and intentions and also compare my final work against the animations I have researched.
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 The work above is an example of a negotiated brief its key characteristics are defined by the negotiable clauses generally defined within the contract meaning their is room for edits to be given to task(if so required) in which to reevaluate the parameters of the said tasks.

Tuesday 3 January 2012

Commsion:
Contract:
Contractual - Involves a signed agreement with stated objectives. If you or the other party were to break any agreements you would be in breech of contract and could face legal action

Competitive:The professional advisor prepares the competition brief and may request the help of others to assist with various sections.
Formal:
Tender:The production company might find out someone is looking for a video. They put together a brief with a proposal and a budget and send it to the potential client. The client would look at all the different tenders they receive and choose the one they prefer.
Informal:More of a verbal agreement between parties with nothing official or in writing, less formal so to speak
1. Interpreting the brief
  • When you are interpreting a brief that you are given, you as the producer must correctly work out what you need to do to meet the needs of the brief.
  • Once given a brief, you must complete something to satisfy the client, to establish and clarify the user or client for the proposed product in order to inform the design decisions.
  • As the producer, you must find and evaluate information related to the brief
2. Developing & refining the design concept
  • Develop the initial ideas, brainstorm multiple ideas
  • Refine the ideas so that they meet the parameters of the brief
  • Refine these ideas so that they meet the final requirements of the brief
3. Liasing with the client
  • Agree on the communication process (how often you meet to discuss)
  • Present concepts for work at appropriate stages during the design process, as required
  • Pro-actively seek and act on feedback from the client
  • Agree on concept for work that complies with the brief
4. Planning the production of the work
  • Identify all components required to produce the work
  • Assess technical requirements given associated with the production using any guidelines
  • Identify and consult with any support services required
  • Document the workflow consistency within the concept of the brief
5. Completing the production of the work
  • Collect and/or organise required components for work
  • Produce and/or monitor the production of work ensuring that all parametres of the brief are met
  • Accurately document the work progress in a format appropriately to the nature of the design and requirements to the brief
6. Specifications
  • The scope of the work
  • The medium required
  • It's size
  • It's cost
  • Target audience
  • Time frames
  • Quantities
  • Siting
7. Constraints
  • Cost
  • Distribution
  • Number of items
  • Time frames
  • Budget
8. Pertinent information
  • Industry standards
  • Design standards
  • Material characteristics
  • Style considerations
  • Legal, contractual, ethical and copyright consierations
  • Health & Safety
  • New technology
  • Current trends
9. Formats for concept submission
  • DVD/CD/VHS
  • Book/Magazine
  • Storyboard
  • Size ratios
  • Scripts
10. Formats for documentation of workflow
  • Treatment
  • Storyboard
  • Script
  • Amendments
  • Filming schedule
  • Shot list
  • Take list
  • Cast list
  • Crew list
  • Location list
  • Editing log
  • Budget
  • Risk assessment
  • Continuity documentation
11. Agreeing on concept may involve...
  • Negotiation
  • Formal contract for work
  • Disscussion with client
  • Viewing of rushes
  • Costs
  • Multiple presentations