In essence, the introduction gives a good overview of the company and its markets. Your project may require more or less knowledge about the background of the company. The introduction may need to include any or all of the list of possibilities below:
- Who you are (if an individual) or who the company is, complete with brief history.
- The market(s) you operate in, their locations, size and type.
- Your products and services currently available.
- Your target customer, gender, age, role in client company (detail as applicable)
- Present situation of the project – for example, if there is an existing system in place, the statistics and limitations of that system, or if there is nothing currently in place, or an outline of a system has been approved.)
- Identify the project leader, and the sign-off approval chain.
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