Your introduction will provide the agency with basic but vital information, including who you and the company are. Below is an example of an introduction:
In essence, the introduction gives a good overview of the company and its markets. Your project may require more or less knowledge about the background of the company. The introduction may need to include any or all of the list of possibilities below:

• Who you are (if an individual) or who the company is, complete with brief history.
• The market(s) you operate in, their locations, size and type.
• Your products and services currently available.
• Your target customer, gender, age, role in client company (detail as applicable)
• Present situation of the project – for example, if there is an existing system in place, the statistics and limitations of that system, or if there is nothing currently in place, or an outline of a system has been approved.)
• Identify the project leader, and the sign-off approval chain.

The requirements section is the most important, and detailed part of your brief. It should be clear, concise and concentrate on the key objectives you wish to achieve for the project. Remember, at this stage, anything is still possible. Explain clearly what you expect to see as the outcome, but not the process to reach it. Challenge the agency to think a bit further, and provide you with the ideas.

http://www.harmony.co.uk/writing_brief.asp

http://www.harmony.co.uk/writing_brief.asp

Recycling Video

We received a Tender Brief, they proposed what they would like to be included in their video, and the basic information which would need to be produced and demonstrated in it.

The one thing that created restictions was the 60 second limit to the advert, if the time limit was for example 2 minutes, we could have included a great deal more important information and statistical data into it, especially because they gave us a large amount of information to be included.  The initial idea was to make the advert as interesting as possible in order to attract the correct target audience (16-20 males and females) we struggled with this as teenagers are not normally engaged but recycling adverts and therefore had to conduct surveys in order to see what would most appeal to the target audience.

Agreeing on what was to be made was difficult as i was working with two other people who also had their own ideas.In the end we combined all our thoughts and ideas.

Through out making the advert our ideas  changed, as we got to see what worked and what didn't.

Carrie, Sean and I planned the video together, each sharing our own ideas, for the final project we combined all of our ideas, also adding things on the way.

A lot of the scenes did change in between the planning and production,this was due to new ideas coming up on the spot by my fellow team mates. I believe this was the best way to improve the video advertisement as you should vbe adaptable to the situation around you in order to produce the best programme for your viewers .

When it came to editing the video i decided that we were not going to use copyright free music that was already use but to use music that we created. To do this myself and Carrie made a 60 second audio using Garage Band.

I am pleased with the outcome, although i believe more planning would have lead to a better outcome. We didn't have enough time to plan it all, and shooting time was also very limited.

interpreting briefs:

 i have learnt that you should stick to the Brief as closely as possible,  the more you stick to it the happier the client will be.

Working To A Brief

Identify the different types of briefs used in the media industries?

• Contractual - Involves a signed agreement with stated objectives. If you or the other party were to break any agreements you would be in breech of contract and could face legal action
• Negotiated - Two parties have differing ideas and a compromise has to be found that makes both sides happy, sometimes involving a third party (An arbitrator)

  Informal - More of a verbal agreement between parties with nothing official or in writing, less formal so to speak
• Tender - The production company might find out someone is looking for a video. They put together a brief with a proposal and a budget and send it to the potential client. The client would look at all the different tenders they receive and choose the one they prefer.
• Co-operative brief - You work alongside other production companies or organisations who also have a brief therefore your brief has to co-operate with the brief they are working on as well.
•  Competition brief -The professional advisor prepares the competition brief and may request the help of others to assist with various sections.

• Source:http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries 

Contractual Brief Example: http://www.aw-wrdsmth.com/FAQ/faq-short_contract.html 

Negotiated Brief Example:

Informal Brief Example:

Tender Brief Example: